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TPF 50 is part of firm's omni-channel growth strategy.
March 4, 2014
By: Christine Esposito
Editor-in-Chief
Elizabeth Arden, Inc. has unveiled Triple Protection Factor Broad Spectrum Sunscreen SPF 50+, or TPF 50, which the beauty company is billing as a “groundbreaking new anti-aging product.” The launch marks the roll-out of a comprehensive new skincare line called Elizabeth Arden Rx, designed for exclusive distribution in physician offices. A key pillar to Elizabeth Arden's omni-channel growth strategy, Elizabeth Arden Rx marks the company's official entry into the global professional ski...
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